via nytimes“If you heard the words “Tempest,’ ‘Turbulence’ and ‘Tornado Watch,’ you might head for the basement — fast. Paint manufacturers want you to head for the living room. In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What they do not do is reveal the color…”
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