What do you see?

So, at first glance, what do you read?
Send me your answer in the Comments below.

This is an unretouched snippet of a photo taken of a product label.
BONUS POINTS: Name the font. I'll post the answer August 9th.

Firecracker Labels

via letterology

See more examples of early firecracker labels here, with links to even more.

nOtto’s Marcellus Shale Ale Label

 Label design . . . 

. . . final version applied to the bottle.