Sesame Street and Food Insecurity

via nytimes
“The familiar address of Sesame Street is about to get a new visitor, one who could surely benefit from the sunny days and friendly neighbors there. For a prime-time special to raise awareness about hunger faced by American families, Sesame Workshop, the nonprofit organization that produces ‘Sesame Street,’ has created a new Muppet character named Lily, a 7-year-old girl representing one of the 17 million American children that the Department of Agriculture estimates are ‘food insecure,’ meaning their access to food is limited or uncertain…”
Read the rest here.

Pantone's Converted to Process

When an electronic file is sent to the iGen [or other digital presses], it is seeing the swatch names. Even if a Pantone swatch has been converted to process, if the swatch still says "PANTONE 285" or "Pantone Red 032", the iGen is picking that information up and using its own color look-up table for that swatch regardless of any mix or alteration you may have made to that swatch.

If you do convert a Pantone spot to process, be sure to rename it, such as "285_4cMix" or the percentages like "89.43.0.0".

Above is a screen shot, showing a file with Pantone 285 and Pantone Red 032 converted to process, altering the color mixes dramatically, but still keeping the original swatch names. In this case, changing Red 032 to a blue mix, and 285 to a red mix. The resulting printout from the iGen is that what is red on my monitor prints PMS 285 Blue, and what is blue on my monitor prints Pantone Red 032.

Business Cards of the Day: Apple

The two on the left are from the early 1980s,
one on the right is from this year.
Clean designs that range from four color-apples and
cool-grey type, to silver foil and black text.