via cnn“Arch West, the Frito-Lay marketing executive credited with inventing Doritos, passed away of natural causes last week at the age of 97, and his family plans to honor his legacy in a lovingly cheesy way. The Dallas Morning News reports that at his graveside, service in Dallas, Texas on October 1, the family will be ‘tossing Doritos chips in before they put the dirt over the urn,’ according to his daughter Jane Hacker. ‘He'll love it,’ she continued…”
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