via creativity online
Geoff Edwards, co-founder of DOJO, interviews one of the first ever African American creatives Roy Eaton. Eaton wrote the campaign line for Texaco: “You can trust your car to the man who wears the star,” Advertising Age named that Texaco jingle from 1962 as the foundation for one of the twentieth century’s top 100 creative campaigns.
Read the rest here, and visit his web site here.
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