Thursday, July 21, 2011

Rene Siegfried’s The Serif Fairy

via green chair press
“The Serif Fairy has lost her wing, keeping her from performing magic. This book follows her through an airy, immaculately designed typographic landscape as she hunts for it. Along the way, she makes friends and has adventures as she wanders through the Garamond Forest, visits Futura Town and eventually ends her quest at Shelley Lake.”
Order your copy here.

Fibonaccis Numbers: The Man Behind The Math

via npr
“Though generations of schoolchildren have cursed arithmetic, the world was a much more inconvenient place without it. Before the advent of modern arithmetic in the 13th century, basic calculations required a physical abacus. But then came a young Italian mathematician named Leonardo da Pisa — no relation to da Vinci — who, in 1202, published a book titled Liber Abaci. That’s Latin for Book of Calculation. And though it doesn't necessarily sound like an overnight best-seller, it was a smash hit. Liber Abaci introduced practical uses for the Arabic numerals 0 through 9 to Western Europe. The book revolutionized commerce, banking, science and technology and established the basis of modern arithmetic, algebra and other disciplines…”
Read the rest, and listen to the story, here.

19th Century Trade Cards and Advertisements

via letterology
“With so few marketing options available for shopkeepers in the 19th C, the trade card was considered an essential form of advertising. Designers were just as compelled to create sharp examples of typography and printing then as they are today—much of it hand lettered and illustrated to promote their skills. American cards were intended to be more colorful than some of the European cards and they soon became quite collectable. These ornate trade cards eventually evolved into the business card as we know it today…”
See more examples here, and here at Sheaff: Ephemera listed under The Printing Trades tab.

Wooden Nautical Flags

via bestmade
“The A to Z of the high seas! These bright, bold and graphic wooden flags are as eye-catching as they are functional. Based on the International Code of Signals, each flag represents a letter in the alphabet: hang just one or the entire set, spell out a coded message, or conjure up the evocative regimen of naval life. Each flag is hand-painted in the same method as our axes, in our New York City workshop, and the entire set of 26 comes securely packed in a pine storage box.”
Visit Best Made here, or at 368 Broadway, NYC