Sunday, July 31, 2011

Upper/lowercase Living

Spotted on the trip back from Pittsburgh. I understand that they think the name “uppercase living” set in lower case letters is cute, but it it is jarring when trying to make sense of the phrase, and understanding the history behind what uppercase and lowercase means in typographic terms. This business is just one of the many other pyramid-type-schemes to make money off of others holding vinyl ‘decor’ parties.
trueindigo did a great job taking this photo in a moving vehicle, and nabbing Bondi Printing Center in the background to boot!

1942: Marg Printing & Engraving

via retronaut
At the Corner of Pearl St., NYC, from the Charles Cushman Collection
See more images here, and visit the Charles Cushman Collection here.