Image of the Day: Tin Cigarette Case

A gift from my son this year, an old cigarette tin. 

Very cool fonts, colors, and graphics!

What do you see? Cow Sodium!

Cow Sodium it is!

BONUS POINTS: The font is SantaSanta Fe Regular

http://www.myfonts.com/fonts/linotype/santa-fe/santa-fe/glyphs.html

What do you see?

So, at first glance, what do you read?
Send me your answer in the Comments below.

This is an unretouched snippet of a photo taken of a product label.
BONUS POINTS: Name the font. I'll post the answer August 9th.

Image of the Day: Periodic Table of Typefaces

I found some wall space at work to hang the recent gift of The Periodic Table of Typefaces from my in-laws.