Thursday, July 21, 2011

19th Century Trade Cards and Advertisements

via letterology
“With so few marketing options available for shopkeepers in the 19th C, the trade card was considered an essential form of advertising. Designers were just as compelled to create sharp examples of typography and printing then as they are today—much of it hand lettered and illustrated to promote their skills. American cards were intended to be more colorful than some of the European cards and they soon became quite collectable. These ornate trade cards eventually evolved into the business card as we know it today…”
See more examples here, and here at Sheaff: Ephemera listed under The Printing Trades tab.

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