Meeting Dan Piraro at MoCCA. |
In Wired, I had recently come across an article about creative constraints and their role in the process. In my job, I define it as parameters, which usually are the deadline, the budget, the method of reproducing the publication, prior design branding, color, etc. These constraints,, though limiting in nature, allow for the best that I can give creatively and try to push to get the most out of what I have to work with. Sometimes, it takes just slogging through the design and knowing that the groove will [hopefully] come with going through the process of formatting the text, working with the images, etc.; other times it takes putting the entire project aside for a few hours, or even a day and let it percolate unconsciously in my mind before I begin working on it. No tried and true formula, but the process is one that works for me. It was good hearing the personal insights of Dan Piraro.
After the talk, he generously took time to chat a bit with members of the audience and sign copies of his most recent book, Bizarro Heros. An unexpected bonus was this ampersand (here).
So, even though it was a miserable cold rain-filled evening outside, his honesty, humor, and candor had us forget that for a couple of hours, and hopefully we were a welcome distraction for him as well.
No comments:
Post a Comment