Thursday, February 24, 2011

Business Cards: Page IX

[Top Row] Becky Ballato’s card—Love the idea of the free flowing shape of the two letter B’s and brush, hate the type treatment and font choice. The Cat’s Meow was a local florist that had a great shop to discover wonderful surprises in every nook and cranny of their location, but the downturn in the economy took its toll on them.

[Middle Row] Love the red shoes and use of negative space, hate the typeface and treatment. Bert Gries was probably my favorite teacher while I was a student at AIP. My class projects were just average, but he really made the process of package design inspiring. He also had one of the best classroom locations in the building; second floor looking out onto Penn Avenue. Joe Petrina was one of the best design students and classmates at AIP; he seemed to work so effortlessly and ideas just seemed to flow for him. If I remember correctly, he also had a great laugh.

[Bottom Row] A classic Mac in silver foil on black stock; this card just rocks. Ahh, Accu-Weather—I do not think I have every heard anything good about how graphic designers were treated when employed by them under a very confining contract. While at Graphics II, we did a bit of work from them, including cleaning up the [ugly] logo concept that was created by the owner’s mother. I think that billing issues eventually led to them leaving our fold of clients. AquaPenn’s card—nice blind embossing, the “non-photo” blue ink is just a tad too light for my liking.

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